ASPA Members

A Leading Institution for Knowledge Sharing and Technology Exchange in Asia

기업

첨부 이미지

HONEST Co.,Ltd

Nation Republic of Korea CEO Kwak Kisung
Type of Business Others Address 512A, 27, Sampung-ro, Gyeongsan-si, Gyeongsangbuk-do, KOREA
Tel +82-53-812-0048 Fax -
Homepage www.honest.co.kr E-mail korea@honest.co.kr


About

Essence of Beauty
The company seeking healthy beauty

Honest is a beauty life total solution company that uses healthy beauty life as a corporate philosophy to research and develop products ranging from cosmetics to sanitary aid and produce everything from direct access to consumers.

Our primary value is that Honest pursues getting close to consumers through a variety of experiences and communication.





Discover Innovation Materials

Honest, which has grown based on skin science research, is expanding
and applying materials obtained from nature in various fields.
It has been certified by various organizations and has already been recognized
for its achievements and is gradually making efforts.

  • Patent registration
    performance

  • IP management
    certification



Brand

Honest is currently working in collaboration with 10 companies
to produce and sell about 50 products under 13 brands. Countries
around the world have various climates, and each has its own personality,
such as preferred formulation and aroma, skin type and concern.
Therefore, Honest has diversified and analyzed the needs of
consumers and developed and sell local optimized
brands and products.



Business Area

  • B2B

    Brand developing and proposing domestic and oversea buyers’ requests.

    We actively support from researching the trends, planning product, developing, production to managing shipment that our buyer requests.

  • B2C

    Management of own-brand that researched and developed.

    We propose everything that reaches consumers from brand planning to package design and marketing of new products researched and developed by Honest R&D center.